{"id":79,"date":"2017-09-17T14:33:49","date_gmt":"2017-09-17T05:33:49","guid":{"rendered":"http:\/\/bobonlinemarketing.com\/?p=79"},"modified":"2017-12-05T17:28:10","modified_gmt":"2017-12-05T08:28:10","slug":"%ec%9d%b4%eb%a9%94%ec%9d%bc%eb%a7%88%ec%bc%80%ed%8c%85","status":"publish","type":"post","link":"http:\/\/bobs.kr\/?p=79","title":{"rendered":"\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \uc644\uc804\ud55c \uac00\uc774\ub4dc &#8211; 1"},"content":{"rendered":"<p><strong>\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \uc644\uc804\ud55c \uac00\uc774\ub4dc &#8211; 1<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\uc2a4\ub9c8\ud2b8 \ud3f0\uc5d0 \ub300\ud55c \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uc740 \ub9d0\ud560 \uac83\ub3c4 \uc5c6\uace0 \ud2b8\uc704\ud130, \ud398\uc774\uc2a4\ubd81 \ubc0f \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305\uc744 \ud558\ub294 \uac83\uc774 \uc88b\ub2e4\uace0 \ubaa8\ub450\ub4e4 \ud638\uc5b8 \uc7a5\ub2f4 \ud558\uae30 \ub54c\ubb38\uc5d0 \uc628\ub77c\uc778\uae30\ubc18\uc758 \uc0ac\uc5c5\uac00\ub4e4\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud560 \ud544\uc694\uac00 \uc5c6\ub2e4\uace0 \uc0dd\uac01\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4.\u00a0\uc77c\ubd80 \uc804\ubb38\uac00\ub4e4 \uc870\ucc28 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uc774\uc81c \uc4f8\ubaa8\uac00 \uc5c6\uc5b4\uc84c\ub2e4\uace0\uae4c\uc9c0 \ub9d0\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8\ub4e4\uc740 \ubc8c\uc368 10 \ub144 \uc804\ubd80\ud130 \uadf8\ub807\uac8c \ub9d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc2e4, \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uae30\ubcf8\uc801\uc73c\ub85c \uc778\ud130\ub137 \uc2dc\ub300\uc5d0 \ub4e4\uc5b4\uc628 \ub2e4\uc774\ub809\ud2b8 \uc774\uba54\uc77c\uc774\uace0 \uc544\uc9c1\ub3c4 \ud6a8\uacfc\uc801\uc774\uae30 \ub54c\ubb38\uc5d0 \ub300\ubd80\ubd84\uc758 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc5ec\uc804\ud788 \uc911\uc694\ud55c \ubd80\ubd84\uc744\u00a0\ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>B2B \ubc0f B2C \uae30\uc5c5\uc758 82 %\uac00 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4\uace0 \uc5c5\uacc4 \uad00\uce21\ud1b5\uc740 \uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc774 \uc88b\uc740 \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4 :<\/p>\n<ul>\n<li>\uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc774\uba54\uc77c\uc740 \ud2b8\uc704\ud130\ubcf4\ub2e4 \ud074\ub9ad\uc744 \uc5bb\ub294 \ube44\uc728\uc774 6 \ubc30 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ub9e5\ud0a8\uc9c0 (McKinsey)\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc720\uce58 \ud560 \ub54c \ud398\uc774\uc2a4 \ubd81\uc774\ub098 \ud2b8\uc704\ud130\ubcf4\ub2e4 \uc774\uba54\uc77c\uc774 \ud6e8\uc52c \ud6a8\uacfc\uc801\uc774\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub2e4\uc774\ub809\ud2b8 \ub9c8\ucf00\ud305 \ud611\ud68c (Direct Marketing Association) \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uad6c\ub9e4\ud560 \uacbd\uc6b0 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4, \ub2e4\uc774\ub809\ud2b8 \uba54\uc77c \ubc0f \uae30\ud0c0 \ucc44\ub110\ubcf4\ub2e4 \uac00\uc7a5 \ub192\uc740 \uc804\ud658\uc728 (66 %)\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ud639\uc2dc \ubaa8\ub974\uc9c0\ub9cc \uc544\ub9c8 \ub2f9\uc2e0\uc740 \uacfc\uac70\uc5d0 \uc774\ubbf8 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uacbd\ud5d8 \ud588\uc744 \uac83 \uc785\ub2c8\ub2e4.\u00a0\uc628\ub77c\uc778\uc5d0\uc11c \ubb3c\uac74\uc744 \uc0b4 \ub54c\ub97c \uc0dd\uac01\ud574\ubcf4\uc2ed\uc2dc\uc624.\u00a0\uc8fc\ubb38 \uc644\ub8cc \uc9c1\ud6c4\uc5d0 \ub2f9\uc2e0\uc740 \ube44\uc2b7\ud55c \ud488\ubaa9\uc5d0 \ub300\ud55c \ud310\ub9e4\ub098 \ud504\ub85c\ubaa8\uc158\uc5d0 \uad00\ud55c \uc774\uba54\uc77c\uc744 \ubc1b\uae30 \uc2dc\uc791\ud588\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub610\ub294 \ud22c\uc790\uc5d0 \uad00\ud55c \ube14\ub85c\uadf8\ub97c \uc77d\uac70\ub098 \uc8fc\uc2dd \uc2dc\uc7a5\uc758\u00a0<a href=\"https:\/\/www.thebalance.com\/email-marketing-can-extend-the-life-of-blog-posts-4049111\">\ubb34\ub8cc \uc77c\uac04\uc9c0 \uc774\uba54\uc77c \ub274\uc2a4 \ub808\ud130<\/a>\uc640 \ud2b9\uc815\u00a0\uc8fc\uc2dd \uac70\ub798\uc5d0\u00a0\ub300\ud55c \ubb34\ub8cc \ubcf4\uace0\uc11c\ub97c \uc81c\uacf5\ud558\ub294 \uad11\uace0\ub97c \ubcf4\uc558\uc744 \uac83\u00a0\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub2f9\uc2e0\uc740 \uadf8\ub4e4\uc5d0\uac8c \ub2f9\uc2e0\uc758 \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc54c\ub824 \uc8fc\uc5c8\uace0 \uace7 \ub2f9\uc2e0\uc740 \uc774\uba54\uc77c\uc744 \ud1b5\ud574 \uadf8\ub4e4\ub85c\ubd80\ud130 \uba54\uc2dc\uc9c0\ub97c \ubc1b\uae30 \uc2dc\uc791\ud588\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\uac83\uc740 \uae30\uc5c5\ub4e4\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\ub294 \uc218\ucc9c \uac00\uc9c0 \ubc29\ubc95 \uc911 \ub2e8\uc9c0 \ud55c\ub450 \uac00\uc9c0\uc5d0 \uc9c0\ub098\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \ubaa8\ub4e0 \uc0c8\ub85c\uc6b4 \uc18c\uc15c \ud50c\ub7ab\ud3fc\uacfc \ub9c8\ucf00\ud305 \ucc44\ub110\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4.\u00a0 \ub610\ud55c \uc774\ub7ec\ud55c \uac83\ub4e4\uc774 \ub2f9\uc2e0\uc758 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \ud3ec\ud568\ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc2e4, \ub2f9\uc2e0\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uacfc \ub2e4\ub978 \ub9c8\ucf00\ud305\ub3c4 \ud568\uaed8 \uc870\ud654\ub86d\uac8c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \ub2e4\ub978 \ub9c8\ucf00\ud305\uc774 \ub300\uc2e0\ud574 \uc904 \uc218 \uc5c6\ub294 \ubb34\uc5b8\uac00\ub97c \ud574\uc8fc\uc5b4\uc11c \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc774 \ub2f9\uc2e0\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc911\uc694\ud55c \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc774 \uc791\ub3d9\ud558\ub294 \uc774\uc720<\/strong><\/p>\n<p>\ub9ce\uc740 \uc6f9 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uac00 \uc6f9 \uc0ac\uc774\ud2b8 \ub610\ub294 \uc804\uc790 \uc0c1\uac70\ub798 \uc0c1\uc810\uc744 \ucc98\uc74c \ubc29\ubb38 \ud560 \ub54c \uc989\uc2dc \uad6c\ub9e4\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.\u00a0\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uc7a0\uc7ac \uace0\uac1d\uacfc \uad00\uacc4\ub97c \uad6c\ucd95\ud574\uc11c \uc7a0\uc7ac \uace0\uac1d\uc774 \ub2f9\uc2e0\uc744 \uc54c\uace0, \uc88b\uc544\ud558\uace0, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc740 \uadc0\ud558\uc758 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uc775\uc219\ud574\uc9c0\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc804\ub7b5\uc758 \ud575\uc2ec\uc740 \uadc0\uc911\ud55c \uc815\ubcf4\ub97c \ubb34\ub8cc\ub85c \uc81c\uacf5\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.\u00a0 \ud56d\uc0c1 \ud310\ub9e4 \uc81c\uc548\ub9cc\uc744 \ubcf4\ub0bc \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.\u00a0\ub2f9\uc2e0\uc740 \ub610\ud55c \ub2f9\uc2e0\uc758 \ud2c8\uc0c8 \uc2dc\uc7a5\uc5d0\uc11c \uc804\ubb38\uac00\ub85c \uc790\ub9ac \ub9e4\uae40 \ud574\uc57c \ud558\uba70 \uc7a0\uc7ac \uace0\uac1d\uc774 \ub2f9\uc2e0\uc774 \uacbd\uc7c1\uc790\uc640 \uc5bc\ub9c8\ub098 \ucc28\ubcc4\ud654\ub418\uace0, \ub610 \uc5bc\ub9c8\ub098 \uacbd\uc7c1\ub825\uc774 \uc788\ub294\uc9c0 \ubcf4\uc5ec \uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub530\ub77c\uc11c \ubb34\uc791\uc704\ub85c \uad00\uacc4 \uc5c6\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc774\uba54\uc77c \ub9ac\uc2a4\ud2b8\ub97c \uad6c\uc785\ud558\ub294 \uac83\uc740 \uc88b\uc740 \uc0dd\uac01\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uadf8\uac83\uc740 &#8220;\uc2a4\ud338&#8221;\uc73c\ub85c \ucc98\ub9ac\ub420 \uc218 \uc788\uc73c\uba70 \ud639\uc2dc \uc2a4\ud338\uc73c\ub85c \ucc98\ub9ac\ub418\uc9c0 \uc54a\ub354\ub77c\ub3c4 \uc0ac\ub78c\ub4e4\uc774 \ub2f9\uc2e0\uc5d0\uac8c \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc8fc\uc9c0 \uc54a\uc558\uae30 \ub54c\ubb38\uc5d0 \uc2a4\ud0b5\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uadf8\ub4e4\uc774 \ub2f9\uc2e0\uc744 \ubaa8\ub974\ub294\ub370 \ub2f9\uc2e0\uc758 \uc774\uba54\uc77c\uc744 \uc77d\uc5b4\uc57c \ud560 \uc774\uc720\ub294 \uc5c6\uaca0\uc9c0\uc694.<\/p>\n<p>\ubc18\uba74, \ub2f9\uc2e0\uc740 \uc774\uba54\uc77c \ucd9c\ucc98\ub97c \uc54c\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc790\uc2e0\uc758 \uc774\uba54\uc77c \ubaa9\ub85d\uc744 \ucc98\uc74c\ubd80\ud130 \ub2e4\uc2dc \uc791\uc131\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc88b\uc2b5\ub2c8\ub2e4. \uc989 \uc7a0\uc7ac \uace0\uac1d \uc0dd\uc131\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc124\uc815 \ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>\uc0ac\ub78c\ub4e4\uc774 \uc774\uba54\uc77c \ub9ac\uc2a4\ud2b8\uc5d0 \uac00\uc785 \ud560 \ub54c, \uadf8\ub4e4\uc740 \ub2f9\uc2e0\uc774 \ubb34\ub8cc\ub85c \uc8fc\ub294 \uac83\uc5d0 \uad00\uc2ec\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4\ubcfc \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \uc644\uc804\ud55c \uac00\uc774\ub4dc &#8211; 1 &nbsp; \uc2a4\ub9c8\ud2b8 \ud3f0\uc5d0 \ub300\ud55c \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uc740 \ub9d0\ud560 \uac83\ub3c4 \uc5c6\uace0 \ud2b8\uc704\ud130, \ud398\uc774\uc2a4\ubd81 \ubc0f \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc744 \ud1b5\ud574<\/p>\n","protected":false},"author":1,"featured_media":192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[15],"_links":{"self":[{"href":"http:\/\/bobs.kr\/index.php?rest_route=\/wp\/v2\/posts\/79"}],"collection":[{"href":"http:\/\/bobs.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bobs.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bobs.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bobs.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79"}],"version-history":[{"count":3,"href":"http:\/\/bobs.kr\/index.php?rest_route=\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":193,"href":"http:\/\/bobs.kr\/index.php?rest_route=\/wp\/v2\/posts\/79\/revisions\/193"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bobs.kr\/index.php?rest_route=\/wp\/v2\/media\/192"}],"wp:attachment":[{"href":"http:\/\/bobs.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bobs.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bobs.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}